Redesigning Wolfe.com

Enhanced User Experience

Year

2024

Timeline

2 Months

Category

UI/UX

Service

Design

Goal

As Senior UI/UX Designer at Wolfe Companies, the challenge was to create a comprehensive website showcasing five distinct products, each with its own brand identity and capabilities. The goal was to enhance visual design, improve user experience, and optimize the site for mobile responsiveness.

Result

I led a research-driven design process focused on addressing existing site issues and developing a design system in Figma to organize brand styles, components, and variables. This systematic approach ensured consistency and efficiency in site design and development.

I conducted thorough research to identify existing site issues and gather specific requirements for the redesign process. Then utilizing Figma, I developed a comprehensive design system that organized brand styles and created reusable components to ensure consistent design throughout the entire website.

I implemented high-fidelity designs based on the established design system, focusing on visual coherence and responsiveness across various screen sizes and devices.

Throughout the project, I collaborated closely with the marketing team to develop content that seamlessly aligned with the overall site design and user experience objectives.

Conclusion: By redesigning Wolfe.com with a focus on brand cohesion, user experience, and informative content, we have successfully transformed the website into a valuable resource for users interested in Wolfe's gifting solutions and career opportunities. The redesigned website not only enhances Wolfe's online presence but also strengthens its position as a trusted provider of innovative and personalized gifting solutions across diverse industries.

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