Brand Research, Moodboard, and Logo Creation:
Conducted extensive research to understand the emotional landscape of families affected by addiction. Developed moodboards to explore visual themes and crafted a logo that symbolized hope and support. The logo is the touchstone of The Hope House brand. It is a combination of growth, hope, happiness, togetherness, and feeling whole. This design was inspired by the shape of a tree and leaves as well as the shape of a person reaching out and upward.
Branding Guidelines:
Established comprehensive branding guidelines that defined the brand voice, color palette, typography, imagery style, and overall visual identity.
Web Design Research:
Researched best practices in web design for emotional and supportive content. Explored competitors, web layouts for educational content, color schemes, and interactive elements that foster empathy and engagement.
User Persona Profiles for Website:
Developed detailed user personas representing the needs, goals, and pain points of our target audience. Used these personas to inform design decisions throughout the project.
Site Map and User Flows:
Created a clear site map and user flows to ensure intuitive navigation and logical user journeys through the website.
Wireframes:
Designed wireframes to outline the structure and layout of key pages, focusing on content hierarchy and user interaction.
Hi-Fi Designs and Stakeholder Approval Process:
Developed high-fidelity designs incorporating brand elements and user-centered features. Engaged stakeholders in an iterative design review process to gather feedback and refine the designs.
UI Kit and Component Development:
Finalized the project with a comprehensive UI kit, documenting design components and variables for consistent application across all webpages and future updates.
