About me

Why is the question I'll ask you first

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About me

Why is the question I'll ask you first

Bestway Design Systems

Revolutionizing Bestway's Visual Design Strategy for Enhanced Web Content

The Hope House

UI/UX & Branding for Luxury Drug & Alcohol Rehabilitation Center

Redesigning Wolfe.com

Enhanced User Experience

Bestway

Transformative UI/UX Strategies: Ecommerce Case Study

Shay's Portfolio

Harmonizing human-centric design principles with visually
striking aesthetics, I sculpt experiences that defy norms and ignite boundless imagination.

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TOV Furniture PLP Redesign

End-to-End UX/UI Design, UX Research, Stakeholder Management, Development Leadership

Year

2023

Timeline

1 Month

Category

UI/UX

Overview

Branding

Goal

The challenge was to create a distinct brand identity for HART while maintaining a connection to The Hope House, focusing specifically on youth facing alcohol and drug addiction. The existing brand did not effectively resonate with this target audience, necessitating a comprehensive redesign aligned with their needs and preferences.

Result

By navigating through each phase of the project in close collaboration with the client, we successfully crafted a brand identity that deeply connects with the younger audience of HART. The newly developed UI design system optimized functionality and engagement, resulting in increased site traffic and admissions, ultimately achieving the project's objectives of enhancing user engagement and brand recognition.

Mood Board: Curated visual inspirations and themes to inform the brand's aesthetic and emotional tone.

Company Research: Conducted in-depth analysis of the target audience and developed a compelling brand voice specific to youth demographics.

Logo Creation: Designed a modern and engaging logo that reflects the mission and values of HART.

Color Palette: Established a vibrant and youthful color scheme to convey energy and positivity.

Typography: Selected fonts that are both readable and appealing to younger audiences.

Imagery Selection: Curated imagery suitable for marketing collateral and web design, resonating with youth experiences.

UI Design System: Collaborated with developers to create a user-friendly and engaging website interface, enhancing functionality and user experience.

Marketing Collateral and Brand Tagline: Developed compelling marketing materials and a memorable tagline to reinforce brand identity and messaging.

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Let's Talk

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Let's Talk

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Let's Talk

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