Mood Board: Curated visual inspirations and themes to inform the brand's aesthetic and emotional tone.
Company Research: Conducted in-depth analysis of the target audience and developed a compelling brand voice specific to youth demographics.
Logo Creation: Designed a modern and engaging logo that reflects the mission and values of HART.
Color Palette: Established a vibrant and youthful color scheme to convey energy and positivity.
Typography: Selected fonts that are both readable and appealing to younger audiences.
Imagery Selection: Curated imagery suitable for marketing collateral and web design, resonating with youth experiences.
UI Design System: Collaborated with developers to create a user-friendly and engaging website interface, enhancing functionality and user experience.
Marketing Collateral and Brand Tagline: Developed compelling marketing materials and a memorable tagline to reinforce brand identity and messaging.