Research:
Conducted in-depth research to identify successful UI designs utilized by competitors for similar webpages. Analyzed the digital hierarchy of web pages to prioritize key product features and information.
Asset Gathering and Conversion:
Gathered all assets associated with each Bestway brand and meticulously converted or recreated them for web use, including color adjustments, resizing, and vectorization.
Transition to Figma:
Leveraged Figma as the primary design tool to bring assets into a digital environment, facilitating collaborative design processes and version control.
Enhanced Content Layout Drafts:
Drafted initial layouts for enhanced content pages to solicit feedback from stakeholders. Key areas of focus included feature highlight placement, callout legibility, branding utilization, and production process refinement.
Design System Creation:
Developed comprehensive design systems tailored to each Bestway brand for enhanced content. These systems encompassed brand styles and assets, enhanced content templates for various products, and infographic templates to convey key information effectively.
Naming Conventions for Syndication:
Implemented standardized naming conventions to align with syndication methods, ensuring seamless integration and distribution of content through platforms like Salsify.
Documentation and Process Standardization:
Documented design systems and processes to ensure consistency and sustainability across all brands and products, providing clear guidelines for future design initiatives.
Conclusion:
The project's human-centric approach and focus on web optimization not only addressed immediate challenges but also positioned Bestway for sustained success in the digital landscape. The efficient design process and standardized systems set the stage for ongoing innovation and scalability, empowering Bestway to meet evolving retail demands effectively and efficiently.
