Conducted competitive analysis of industry leaders including Intex, Funboy, and Polygroup to understand market benchmarks.
Identified competitive features and key functionalities from Intex, Funboy, and Polygroup to inform our design decisions.
Conducted user persona research, focusing on females aged 31-40, to tailor the platform to our target audience.
During the design process, we formulated concise problem statements and "How Might You" (HMU) statements to pinpoint user journey challenges, enabling us to ideate effective solutions and design features that align with user expectations and behaviors, ultimately guiding a user-centered approach to website development.
Developed wireframes to outline and refine the cart flow, ensuring a streamlined user experience and clear navigation paths through the checkout process.
Crafted high-fidelity designs based on wireframes to visualize and refine the cart flow, focusing on aesthetic elements, interaction design, and user interface details.
Implemented the "Buy Now" feature into the cart flow, leveraging PriceSpider integration to allow users to purchase out-of-stock items seamlessly and efficiently within Bestway's e-commerce platform.
